Seeding strategies for new product launch: The role of negative word-of-mouth
Crossref DOI link: https://doi.org/10.1371/journal.pone.0206736
Published Online: 2018-11-05
Update policy: https://doi.org/10.1371/journal.pone.corrections_policy
Cui, Fang http://orcid.org/0000-0002-2353-7033
Hu, Hai-hua
Cui, Wen-tian
Xie, Ying
Funding for this research was provided by:
The National Natural Science Foundation of China (71502070)
The National Natural Science Foundation of China (71472146)
Version of Record valid from 2018-11-05