Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?
Crossref DOI link: https://doi.org/10.1509/jmr.16.0599
Published Online: 2018-06-01
Published Print: 2018-06
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Guha, Abhijit
Biswas, Abhijit
Grewal, Dhruv
Verma, Swati
Banerjee, Somak
Nordfält, Jens
Text and Data Mining valid from 2018-06-01