Cosmetic for Modern Consumer: The Impact of Self-Congruity on Purchase Intention
Crossref DOI link: https://doi.org/10.18488/journal.1.2018.81.34.41
Published Online: 2018
Published Print: 2018
Update policy: https://doi.org/10.18488/crossmarkpolicypage.1002
Khalid, Nor Rahimy Binti
Wel, Che Aniza Binti Che
Alam, Syed Shah
Mokhtaruddin, Suraya Akmar Binti