Brand Management, Competitiveness and Business Performance in Mexican Small Service Businesses
Crossref DOI link: https://doi.org/10.18488/journal.1.2018.810.898.908
Published Online: 2018
Published Print: 2018
Update policy: https://doi.org/10.18488/crossmarkpolicypage.1002
Guzman, Gonzalo Maldonado
Castro, Sandra Yesenia Pinzon
Gonzalez, Ruben Michael Rodriguez