The Internal Branding Process: Customer Reprofiling and Brand Positioning (Empirical Study on Traditional Snack Food in Bandung-Indonesia)
Crossref DOI link: https://doi.org/10.18488/journal.62/2016.3.2/62.2.18.30
Published Online: 2016
Published Print: 2016
Update policy: https://doi.org/10.18488/crossmarkpolicypage.1001
Dagustani, Dani
Buchory, Herry A
Satya, Mutia T
Diryana, Ivan