Celebrity-Brand Endorsement: A Study on its Impacts on Generation Y-ers in Nigeria
Crossref DOI link: https://doi.org/10.3923/ajsr.2018.415.427
Published Print: 2018-06-15
Update policy: https://doi.org/10.3923/crossmark-policy
Abdurraham, Daha Tijjani
Owusu, Acheampong
Soladoye, Bakare Akeem
Kalimuthu, K. Ramanathan