Gijsenberg, Maarten J.
This article is maintained by: Elsevier
Article Title: Going for gold: Investigating the (non)sense of increased advertising around major sports events
Journal Title: International Journal of Research in Marketing
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.ijresmar.2013.09.004
Content Type: article
Copyright: Copyright © 2013 Elsevier B.V. All rights reserved.