Impact of corporate social responsibility on brand extension success via organizational trust: moderating role of the CSR communication
Crossref DOI link: https://doi.org/10.18488/journal.1007/2017.7.11/1007.11.269.283
Published Online: 2017-11
Published Print: 2017-11
Update policy: https://doi.org/10.18488/crossmarkpolicypage.1002
Qasim, Saba
R.A. Siam, Mohammad
Bt Md. Sallaeh, Salniza
Rabie, Osaid