An Analysis of Purchase Behavior of Generation Y in Kenya
Crossref DOI link: https://doi.org/10.18488/journal.62/2015.2.7/62.7.169.183
Published Online: 2015
Published Print: 2015
Update policy: https://doi.org/10.18488/crossmarkpolicypage.1001
Musyoka, Raymond
a, Rahab Mugure Ng’ang
Wambugu, Hannah Wanjiku