Effectiveness of the Positioning Statement: Experimental Test on Brand Awareness in Competitive Contexts
Crossref DOI link: https://doi.org/10.21529/RECADM.2018004
Published Online: 2018-03-18
Published Print: 2018-03-18
Update policy: https://doi.org/10.21529/recadm.editorialpolicies
Porto, Rafael Barreiros http://orcid.org/0000-0003-2210-7098
Dias, Luana Garcia http://orcid.org/0000-0002-2264-1285