Martín-Santana, Josefa D.
Muela-Molina, Clara
Reinares-Lara, Eva
Rodríguez-Guerra, Miriam
This article is maintained by: Elsevier
Article Title: Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Journal Title: BRQ Business Research Quarterly
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.brq.2014.06.001
Content Type: article
Copyright: Copyright © 2013 ACEDE. Published by Elsevier Espana, S.L.