Buil, Isabel
Catalán, Sara
Martínez, Eva
Funding for this research was provided by:
Government of Spain (ECO2009-08283, ECO2013-41257-P)
Government of Aragon and the European Social Fund (S-09)
Caja de Ahorros de la Inmaculada of Zaragoza
DGA
Subprograma de estancias de movilidad de profesores e investigadores séniores en centros extranjeros de enseñanza superior e investigación, incluido el Programa Salvador de Madariaga (PR2011-0352)
This article is maintained by: Elsevier
Article Title: The importance of corporate brand identity in business management: An application to the UK banking sector
Journal Title: BRQ Business Research Quarterly
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.brq.2014.11.001
Content Type: article
Copyright: Copyright © 2014 ACEDE. Published by Elsevier Espana, S.L.