Temprano-García, Víctor
Rodríguez-Escudero, Ana Isabel
Rodríguez-Pinto, Javier
Funding for this research was provided by:
European Social Fund
Junta de Castilla y León
European Regional Development Fund
This article is maintained by: Elsevier
Article Title: Brand deletion: How the decision-making approach affects deletion success
Journal Title: BRQ Business Research Quarterly
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.brq.2018.03.003
Content Type: article
Copyright: © 2018 ACEDE. Published by Elsevier España, S.L.U.