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Market orientation in the banking sector: Measuring the key role of salesperson performance

Crossref DOI link: https://doi.org/10.1016/j.cesjef.2015.02.001

Published Print: 2015-05

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Rosendo-Ríos, Verónica

Martín-Dávila, Miguel
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Article Title: Market orientation in the banking sector: Measuring the key role of salesperson performance

Journal Title: Cuadernos de Economía

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.cesjef.2015.02.001

Content Type: article

Copyright: Copyright © 2014 Asociación Cuadernos de Economía. Published by Elsevier España, S.L. All rights reserved.