Vera, Jorge
Trujillo, Andrea
This article is maintained by: Elsevier
Article Title: Searching most influential variables to brand loyalty measurements: An exploratory study
Journal Title: Contaduría y Administración
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.cya.2016.04.007
Content Type: article
Copyright: © 2017 Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración.