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Farías, Pablo
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This article is maintained by: Elsevier
Article Title: La efectividad de la publicidad oposicional
Journal Title: Estudios Gerenciales
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.estger.2014.08.005
Content Type: article
Copyright: Copyright © 2014 Universidad ICESI. Published by Elsevier España S.L.
