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Authors
Candia Campano, Claudio
Aguirre González, Medardo
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This article is maintained by: Elsevier
Article Title: Modelo de valor de marca para medios de prensa escritos en un contexto regional
Journal Title: Estudios Gerenciales
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.estger.2015.01.001
Content Type: article
Copyright: Copyright © 2015 Universidad ICESI. Published by Elsevier España S.L.
