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Competitive context is everything: Moving from absolute to relative metrics

Crossref DOI link: https://doi.org/10.1016/j.gemrev.2015.07.001

Published Print: 2015-07

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Keiningham, Timothy L.

Buoye, Alexander

Ball, Joan
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Article Title: Competitive context is everything: Moving from absolute to relative metrics

Journal Title: Global Economics and Management Review

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.gemrev.2015.07.001

Content Type: article

Copyright: Copyright © 2015 INDEG/PROJECTOS- Inst. para o Desenvolvimento da Gestão Empresarial/Projectos. Published by Elsevier España S.L. All rights reserved.