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Leveraging a luxury fashion brand through social media

Published Print: 2019-01

Authors

Romão, Maria Teresa

Moro, Sérgio

Rita, Paulo

Ramos, Pedro
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Text and Data Mining valid from 2019-01-01

Version of Record valid from 2018-10-20
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This article is maintained by: Elsevier

Article Title: Leveraging a luxury fashion brand through social media

Journal Title: European Research on Management and Business Economics

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.iedeen.2018.10.002

Content Type: article

Copyright: © 2018 AEDEM. Published by Elsevier España, S.L.U.

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