Al Saed, Rashad
Upadhya, Amitabh
Abu Saleh, Mohammad
This article is maintained by: Elsevier
Article Title: Role of airline promotion activities in destination branding: Case of Dubai vis-à-vis Emirates Airline
Journal Title: European Research on Management and Business Economics
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.iedeen.2020.07.001
Content Type: article
Copyright: © 2020 The Author(s). Published by Elsevier España, S.L.U. on behalf of AEDEM.