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Prados-Peña, M. Belén http://orcid.org/0000-0002-0689-1276
Del Barrio-García, Salvador http://orcid.org/0000-0002-6144-0240
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This article is maintained by: Elsevier
Article Title: Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience
Journal Title: European Research on Management and Business Economics
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.iedeen.2021.100153
Content Type: article
Copyright: © 2021 The Authors. Published by Elsevier España, S.L.U. on behalf of AEDEM.
