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Authors
Ausín, Jose M.
Bigne, Enrique
Marín, Javier
Guixeres, Jaime
Alcañiz, Mariano
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Funding
Funding for this research was provided by:
Gobierno de España Ministerio de Ciencia Innovación y Universidades
Generalitat Valenciana
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This article is maintained by: Elsevier
Article Title: The background music-content congruence of TV advertisements: A neurophysiological study
Journal Title: European Research on Management and Business Economics
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.iedeen.2021.100154
Content Type: article
Copyright: © 2021 The Authors. Published by Elsevier España, S.L.U. on behalf of AEDEM.
