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Akkaya, Murat
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This article is maintained by: Elsevier
Article Title: Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention: An empirical study in different product categories
Journal Title: European Research on Management and Business Economics
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.iedeen.2021.100155
Content Type: article
Copyright: © 2021 The Author(s). Published by Elsevier España, S.L.U. on behalf of AEDEM.
