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Authors
López-Buenache, Germán
Meseguer-Martínez, Ángel http://orcid.org/0000-0002-0155-9979
Ros-Gálvez, Alejandro http://orcid.org/0000-0003-4814-257X
Rosa-García, Alfonso http://orcid.org/0000-0003-2223-007X
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This article is maintained by: Elsevier
Article Title: Connected audiences in digital media markets: The dynamics of university online video impact
Journal Title: European Research on Management and Business Economics
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.iedeen.2021.100176
Content Type: article
Copyright: © 2021 Published by Elsevier España, S.L.U. on behalf of AEDEM.
