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Rua, Orlando Lima
Santos, Catarina
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This article is maintained by: Elsevier
Article Title: Linking brand and competitive advantage: The mediating effect of positioning and market orientation
Journal Title: European Research on Management and Business Economics
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.iedeen.2021.100194
Content Type: article
Copyright: © 2022 The Authors. Published by Elsevier España, S.L.U. on behalf of AEDEM.
