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Royo-Vela, Marcelo http://orcid.org/0000-0002-9310-5201
Sánchez, Mónica Pérez
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This article is maintained by: Elsevier
Article Title: Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty
Journal Title: European Research on Management and Business Economics
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.iedeen.2022.100198
Content Type: article
Copyright: © 2022 The Authors. Published by Elsevier España, S.L.U. on behalf of AEDEM.
