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Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies

Crossref DOI link: https://doi.org/10.1016/j.iedeen.2024.100260

Published Print: 2024-09

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Butkouskaya, Vera http://orcid.org/0000-0002-6963-3872
Llonch-Andreu, Joan

Alarcón-del-Amo, María-del-Carmen http://orcid.org/0000-0002-5195-3923
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Text and Data Mining valid from 2024-09-01

Text and Data Mining valid from 2024-09-01

Version of Record valid from 2024-10-16
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This article is maintained by: Elsevier

Article Title: Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies

Journal Title: European Research on Management and Business Economics

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.iedeen.2024.100260

Content Type: article

Copyright: © 2024 The Authors. Published by Elsevier España, S.L.U. on behalf of AEDEM.

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