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Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications

Published Print: 2015-12

Authors

Jayaram, Dureen

Manrai, Ajay K.

Manrai, Lalita A.
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Text and Data Mining valid from 2015-12-01

Version of Record valid from 2015-07-10
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This article is maintained by: Elsevier

Article Title: Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications

Journal Title: Journal of Economics, Finance and Administrative Science

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jefas.2015.07.001

Content Type: article

Copyright: Copyright © 2015 Universidad ESAN. Published by Elsevier España S.L.

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