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N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

Published Print: 2016-09

Authors

Ananda, Artha Sejati

Hernández-García, Ángel

Lamberti, Lucio
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Text and Data Mining valid from 2016-09-01

Version of Record valid from 2016-04-20
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This article is maintained by: Elsevier

Article Title: N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

Journal Title: Journal of Innovation & Knowledge

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2016.01.003

Content Type: article

Copyright: © 2016 Journal of Innovation & Knowledge. Published by Elsevier España, S.L.U.

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