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Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics

Published Print: 2021-04

Authors

Saura, Jose Ramon http://orcid.org/0000-0002-9457-7745
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Text and Data Mining valid from 2021-04-01

Version of Record valid from 2020-08-05
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This article is maintained by: Elsevier

Article Title: Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics

Journal Title: Journal of Innovation & Knowledge

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2020.08.001

Content Type: article

Copyright: © 2020 Journal of Innovation & Knowledge. Published by Elsevier España, S.L.U.

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