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Leveraging entrepreneurial marketing processes to ameliorate the liability of poorness: The case of smallholders and SMEs in developing economies

Published Print: 2022-10

Authors

Ho, Khanh Le Phi http://orcid.org/0000-0002-1135-6702
Quang, Hoang Truong

Miles, Morgan P. http://orcid.org/0000-0002-1389-1856
Funding

Funding for this research was provided by:

Đại học Huế (NCM.DHH.2022.14)
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Text and Data Mining valid from 2022-10-01

Version of Record valid from 2022-07-15
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This article is maintained by: Elsevier

Article Title: Leveraging entrepreneurial marketing processes to ameliorate the liability of poorness: The case of smallholders and SMEs in developing economies

Journal Title: Journal of Innovation & Knowledge

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2022.100232

Content Type: article

Copyright: © 2022 The Authors. Published by Elsevier España, S.L.U. on behalf of Journal of Innovation & Knowledge.

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