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Saura, Jose Ramon http://orcid.org/0000-0002-9457-7745
Škare, Vatroslav http://orcid.org/0000-0002-0541-4187
Dosen, Durdana Ozretic http://orcid.org/0000-0001-5976-5866
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This article is maintained by: Elsevier
Article Title: Is AI-based digital marketing ethical? Assessing a new data privacy paradox
Journal Title: Journal of Innovation & Knowledge
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2024.100597
Content Type: article
Copyright: © 2024 The Authors. Published by Elsevier España, S.L.U. on behalf of Journal of Innovation & Knowledge.
