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Two decades of viral marketing landscape: Thematic evolution, knowledge structure and collaboration networks

Crossref DOI link: https://doi.org/10.1016/j.jik.2025.100659

Published Print: 2025-03

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Gibreel, Omer

Mostafa, Mohamed M.

Kinawy, Ream N. https://orcid.org/0009-0007-1146-1178
ElMelegy, Ahmed R.

Al Hajj, Raghid https://orcid.org/0000-0002-5677-1715
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Text and Data Mining valid from 2025-03-01

Text and Data Mining valid from 2025-03-01

Version of Record valid from 2025-01-21
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This article is maintained by: Elsevier

Article Title: Two decades of viral marketing landscape: Thematic evolution, knowledge structure and collaboration networks

Journal Title: Journal of Innovation & Knowledge

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2025.100659

Content Type: article

Copyright: © 2025 The Authors. Published by Elsevier España, S.L.U. on behalf of Journal of Innovation & Knowledge.