Gibreel, Omer
Mostafa, Mohamed M.
Kinawy, Ream N. https://orcid.org/0009-0007-1146-1178
ElMelegy, Ahmed R.
Al Hajj, Raghid https://orcid.org/0000-0002-5677-1715
This article is maintained by: Elsevier
Article Title: Two decades of viral marketing landscape: Thematic evolution, knowledge structure and collaboration networks
Journal Title: Journal of Innovation & Knowledge
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2025.100659
Content Type: article
Copyright: © 2025 The Authors. Published by Elsevier España, S.L.U. on behalf of Journal of Innovation & Knowledge.