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Breaking barriers in advertising: Innovative cross-media measurement with audio-matching

Crossref DOI link: https://doi.org/10.1016/j.jik.2025.100729

Published Print: 2025-05

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Sanz-Blas, Silvia

Ballester-Riera, Victor https://orcid.org/0000-0002-9203-4261
Buzova, Daniela https://orcid.org/0000-0002-3749-5639
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Text and Data Mining valid from 2025-05-01

Text and Data Mining valid from 2025-05-01

Version of Record valid from 2025-05-06
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This article is maintained by: Elsevier

Article Title: Breaking barriers in advertising: Innovative cross-media measurement with audio-matching

Journal Title: Journal of Innovation & Knowledge

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2025.100729

Content Type: article

Copyright: © 2025 The Authors. Published by Elsevier España, S.L.U. on behalf of Journal of Innovation & Knowledge.