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Alnofeli, Khadija Khamis https://orcid.org/0009-0008-9153-3721
Akter, Shahriar https://orcid.org/0000-0002-2050-9985
Yanamandram, Venkata https://orcid.org/0000-0002-8854-6897
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This article is maintained by: Elsevier
Article Title: Unlocking the power of AI in CRM: A comprehensive multidimensional exploration
Journal Title: Journal of Innovation & Knowledge
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2025.100731
Content Type: article
Copyright: © 2025 The Authors. Published by Elsevier España, S.L.U. on behalf of Journal of Innovation & Knowledge.
