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Augmented reality marketing in family ecotourism: Cognitive and behavioral drivers of destination branding

Crossref DOI link: https://doi.org/10.1016/j.jik.2025.100742

Published Print: 2025-07

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Sorcaru, Iulian Adrian https://orcid.org/0000-0003-3967-8823
Micu, Adrian

Bleoju, Gianita https://orcid.org/0000-0001-7641-4945
Micu, Angela-Eliza

Dragan, George Bogdan https://orcid.org/0000-0003-2105-3948
Muntean, Mihaela-Carmen

Camilleri, Mark Anthony https://orcid.org/0000-0003-1288-4256
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Text and Data Mining valid from 2025-07-01

Text and Data Mining valid from 2025-07-01

Version of Record valid from 2025-05-27
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This article is maintained by: Elsevier

Article Title: Augmented reality marketing in family ecotourism: Cognitive and behavioral drivers of destination branding

Journal Title: Journal of Innovation & Knowledge

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2025.100742

Content Type: article

Copyright: © 2025 The Authors. Published by Elsevier España, S.L.U. on behalf of Journal of Innovation & Knowledge.