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Integrating artificial intelligence with market research: A dual approach to boosting brand value

Crossref DOI link: https://doi.org/10.1016/j.jik.2025.100853

Published Print: 2026-01

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Skare, Marinko https://orcid.org/0000-0001-6426-3692
Sinkovic, Dean

Kowalska, Magdalena https://orcid.org/0000-0001-9386-7110
Szwajlik, Anna https://orcid.org/0000-0002-8972-2020
Funding

Funding for this research was provided by:

Ministerstwo Edukacji i Nauki

Office of the Permanent Secretary, Ministry of Higher Education, Science, Research and Innovation, Thailand
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Text and Data Mining valid from 2026-01-01

Text and Data Mining valid from 2026-01-01

Version of Record valid from 2025-10-09
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This article is maintained by: Elsevier

Article Title: Integrating artificial intelligence with market research: A dual approach to boosting brand value

Journal Title: Journal of Innovation & Knowledge

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2025.100853

Content Type: article

Copyright: © 2025 The Authors. Published by Elsevier España, S.L.U. on behalf of Journal of Innovation & Knowledge.