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Trust transference and cognitive affective trust dichotomy in TikTok short-form videos: The moderating role of source homophily

Crossref DOI link: https://doi.org/10.1016/j.jik.2025.100890

Published Print: 2026-03

Update policy: https://doi.org/10.1016/elsevier_cm_policy

Authors

Chatterjee, Rajat Subhra

Hosen, Mosharrof

Hameed, Irfan https://orcid.org/0000-0002-1484-6133
Rehman, Hafiz Mudassir https://orcid.org/0000-0001-9114-0989
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Text and Data Mining valid from 2026-03-01

Text and Data Mining valid from 2026-03-01

Version of Record valid from 2025-11-11
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This article is maintained by: Elsevier

Article Title: Trust transference and cognitive affective trust dichotomy in TikTok short-form videos: The moderating role of source homophily

Journal Title: Journal of Innovation & Knowledge

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2025.100890

Content Type: article

Copyright: © 2025 Published by Elsevier B.V.