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Tang, Jia-Wei https://orcid.org/0000-0003-2632-0240
Tsai, Pei-Hsuan https://orcid.org/0000-0003-2376-2000
Hsieh, Ming-Chia
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This article is maintained by: Elsevier
Article Title: How to strengthen brand loyalty based on CBBE: An innovative evaluation model for mapping the customer journey and loyalty spiral
Journal Title: Journal of Innovation & Knowledge
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2026.100968
Content Type: article
Copyright: © 2026 The Author(s). Published by Elsevier B.V.
