Wu, Min https://orcid.org/0000-0003-4415-0273
Yong, Kah Mann
Yuen, Kum Fai https://orcid.org/0000-0002-9199-6661
This article is maintained by: Elsevier
Article Title: The personalisation paradox: How generative AI shapes conservation intentions through emotional and cognitive pathways
Journal Title: Journal of Innovation & Knowledge
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2026.100993
Content Type: article
Copyright: © 2026 The Author(s). Published by Elsevier B.V.