This article is maintained by: Elsevier
Article Title: Retail innovation in Central-Eastern Europe: A mixed-methods exploration of executive and consumer perspectives
Journal Title: Journal of Innovation & Knowledge
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jik.2026.101056
Content Type: article
Copyright: © 2026 The Authors. Published by Elsevier B.V.