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Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response

Published Print: 2016-11

Authors

Melero, Iguácel

Montaner, Teresa
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Text and Data Mining valid from 2016-11-01

Version of Record valid from 2016-07-16
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This article is maintained by: Elsevier

Article Title: Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response

Journal Title: European Journal of Management and Business Economics

CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.redeen.2016.07.001

Content Type: article

Copyright: © 2016 European Academy of Management and Business Economics (AEDEM). Published by Elsevier España, S.L.U.

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