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Authors
Gázquez-Abad, J.C.
Martínez-López, F.J.
Mondéjar-Jiménez, J.A.
Esteban-Millat, I.
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This article is maintained by: Elsevier
Article Title: Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty
Journal Title: Revista Española de Investigación de Marketing ESIC
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.reimke.2014.11.001
Content Type: article
Copyright: Copyright © 2014 ESIC & AEMARK. Published by Elsevier España S.L.
