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Crespo-Almendros, E.
Del Barrio-García, S.
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This article is maintained by: Elsevier
Article Title: Expert vs. novice users: Comparative analysis of the effectiveness of online discounts and gifts
Journal Title: Revista Española de Investigación de Marketing ESIC
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.reimke.2014.12.001
Content Type: article
Copyright: Copyright © 2014 ESIC & AEMARK. Published by Elsevier España S.L.
