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Authors
San-Martín, S.
Jiménez, N.H.
López-Catalán, B.
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Funding
Funding for this research was provided by:
Ministry of Economy and Competitiveness (Spain) (ECO2014-53060-R)
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This article is maintained by: Elsevier
Article Title: The firms benefits of mobile CRM from the relationship marketing approach and the TOE model
Journal Title: Spanish Journal of Marketing - ESIC
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.reimke.2015.07.001
Content Type: article
Copyright: Copyright © 2015 ESIC & AEMARK. Published by Elsevier España S.L.
