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Authors
Hofacker, C.F.
Belanche, D.
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This article is maintained by: Elsevier
Article Title: Eight social media challenges for marketing managers
Journal Title: Spanish Journal of Marketing - ESIC
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.sjme.2016.07.003
Content Type: article
Copyright: © 2016 ESIC & AEMARK. Published by Elsevier España, S.L.U.
