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Flavian, C.
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This article is maintained by: Elsevier
Article Title: Letter from the Editor
Journal Title: Spanish Journal of Marketing - ESIC
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.sjme.2016.09.001
Content Type: article
Copyright: © 2016 ESIC & AEMARK. Published by Elsevier España, S.L.U.
