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Authors
Macías, W.
Cerviño, J.
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This article is maintained by: Elsevier
Article Title: Trademark dilution and its practical effect on purchase decision
Journal Title: Spanish Journal of Marketing - ESIC
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.sjme.2016.12.003
Content Type: article
Copyright: © 2017 ESIC & AEMARK. Published by Elsevier España, S.L.U.
