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García-Jiménez, J.V.
Ruiz-de-Maya, S.
López-López, I.
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This article is maintained by: Elsevier
Article Title: The impact of congruence between the CSR activity and the company's core business on consumer response to CSR
Journal Title: Spanish Journal of Marketing - ESIC
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.sjme.2017.01.001
Content Type: article
Copyright: © 2017 ESIC & AEMARK. Published by Elsevier España, S.L.U.
