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Authors
Martín-Santana, J.D.
Reinares-Lara, E.
Reinares-Lara, P.
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This article is maintained by: Elsevier
Article Title: Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender
Journal Title: Spanish Journal of Marketing - ESIC
CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.sjme.2017.02.001
Content Type: article
Copyright: © 2017 ESIC & AEMARK. Published by Elsevier España, S.L.U.
